Go Back
Immersive Labs
Immersive Labs
Overview
This project focused on leveraging motion design to enhance user engagement and knowledge retention on the Immersive Labs platform. By integrating explainer videos and dynamic motion elements, the goal was to create a more interactive and visually engaging learning experience for users. This approach aimed to increase conversion rates, customer satisfaction, and retention by providing an alternative and more effective way to consume learning materials.
Teams
UX Team, Product Manager, Content Team
Roles
Motion Design
About
Bringing Cybersecurity Training to Life with Motion Design
The Immersive Labs platform is designed to assess and enhance human cyber capabilities in real-time, catering to both technical and non-technical teams. It serves a broad audience, including cyber professionals, developers, engineers, and executives, with over 5,000 labs completed daily by 300+ enterprises worldwide.
Despite its extensive content and hands-on learning approach, many users struggled with long-form text-based explanations, leading to disengagement and a lower rate of knowledge retention. To address this, I introduced motion design elements, particularly explainer and summary videos.
Goals
Using Motion to Drive Knowledge Retention and Engagement
To tackle the challenge of low engagement and retention rates, this project focused on:
01
Using Motion to Drive Knowledge Retention and Engagement
Motion-based learning fosters better comprehension by reinforcing concepts with visual and auditory cues, mimicking real-world learning experiences.
02
Enhancing Engagement Through Video Content
Users absorb information more effectively through videos than through static text. Short, engaging explainer videos were designed to improve accessibility and motivation.
03
Creating a Reusable Storyboard Template
To streamline video production, I designed a flexible storyboard template that enabled faster iteration of new explainer videos, ensuring consistency across content.
Impact
Measuring Success Through Engagement & Business Growth
The introduction of motion design and explainer videos yielded significant improvements in both user behavior and business outcomes. Key results included:
01
Increase in Knowledge Retention
40% improvement in concept recall based on in-platform assessments.
02
Higher Engagement with Learning Materials
- 32% increase in average session duration.
- 25% decrease in drop-off rates during learning modules.
03
Improved Conversion & Customer Satisfaction
- 20% increase in sign-ups for advanced training modules.
- 15% improvement in customer satisfaction scores (CSAT).
04
Business Growth & Retention
- 10% increase in subscription renewals among enterprise customers.
- Faster content production with the reusable storyboard template, reducing video creation time by 50%.
By incorporating motion design into the platform, we transformed static learning experiences into engaging, memorable interactions, leading to a tangible impact on both users and the business.
