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Stanbic Bank
Stanbic Bank
Overview
In the evolving landscape of mobile banking, user engagement and brand identity are critical to retaining customers and fostering trust. This project focused on leveraging custom motion and interaction design elements to enhance the Stanbic Bank Super App, known as Appyness.
By integrating custom loaders, splash screens, and seamless microinteractions, I aimed to transform the app’s usability, improve engagement, and create a more intuitive and branded experience. These enhancements were designed to make digital banking fluid, delightful, and visually cohesive, ensuring users felt more connected to the Stanbic brand.
The result? Over 1 million downloads, increased customer retention, and higher engagement rates—demonstrating the power of interaction design in financial technology.
Teams
Design Team, Front-End Engineers
Roles
Motion Design, Prototyping
About
Bringing Motion and Interaction Design to Digital Banking
The Stanbic Bank Super App was built to integrate six key financial services—My Bank, Mutual Funds, Pensions, Wallet, Insurance, and Stocks—into a single platform, streamlining financial management for users.
Despite its robust features, early versions of the app lacked engagement and seamless interactions, leading to:
01
High drop-off rates due to long load times and lack of feedback.
02
A disconnected user experience that didn’t fully reinforce Stanbic’s brand identity.
03
Limited microinteractions, making navigation feel static and less intuitive.
Goals
USING INTERACTION DESIGN TO STRENGTHEN ENGAGEMENT & BRAND IDENTITY
To ensure the Appyness app provided a seamless and engaging experience, the project focused on three core objectives:
01
Creating a More Engaging Experience
- Implement motion-based transitions and feedback loops to keep users engaged.
- Use dynamic loaders and branded splash screens to maintain user attention and reinforce brand identity.
02
Enhancing Customer Engagement and Retention
- Reduce friction in the user journey by making interactions more fluid and intuitive.
- Implement delightful microinteractions that guide users and provide positive reinforcement.
03
Strengthening Brand Presence Through Motion Design
- Ensure all motion elements align with Stanbic Bank’s visual identity.
- Create a cohesive and recognizable digital experience across all six modules.
Impact
How Motion Design Transformed Engagement and Business Metrics
The integration of interaction and motion design into the Stanbic Super App had a measurable impact on both user experience and business growth:
01
Higher Customer Engagement
- 25% increase in session duration, indicating improved interaction with the app.
- 30% decrease in drop-off rates during key financial transactions.
02
Improved Brand Perception & Recognition
- 40% increase in positive app store reviews mentioning UI/UX improvements.
- Stronger brand identity through consistent motion elements across all modules.
03
Enhanced Retention & Business Growth
- 20% increase in customer retention, demonstrating the impact of a more engaging experience.
- Over 1 million downloads, showing widespread adoption and sustained user interest.
By seamlessly blending interaction design with business objectives, this project showcased how motion can elevate digital banking, making financial management not just easier, but also delightful.
