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Bash
Bash
Overview
This project aims to capture dynamic, high-energy images showcasing a cutting-edge speed bike, emphasizing sleek design, precision engineering, and adrenaline-fueled performance, with deliverables including lifestyle and product photography for marketing campaigns, social media, and brand identity materials.
Teams
Design Team, Front-End Engineers
Roles
Motion Design, Prototyping
About
Bringing Trivia to Life with Motion & Interaction Design
Bash offers users a variety of trivia categories where they can earn tokens, climb leaderboards, and convert winnings into real-world rewards via bank withdrawals. However, the game lacked a sense of motion and excitement, which are key to keeping users engaged in competitive gaming environments.
Recognizing this, I focused on infusing motion design throughout key interactions to create a more polished and engaging experience:
01
Custom Loaders & Splash Screens
Ensuring smooth and engaging transitions between game states.
02
Animated Game Elements
Bringing trivia icons and illustrations to life to enhance visual appeal.
03
Real-Time Feedback Animations
Providing instant, gratifying responses to player actions (e.g., winning animations, leaderboard updates).
By implementing these interaction enhancements, we transformed Bash into a more engaging, brand-aligned, and immersive trivia platform.
Goals
Leveraging Motion Design to Elevate the User Experience
To maximize engagement and player retention, the motion design strategy focused on the following key objectives:
01
Creating a Delightful and Engaging Gaming Experience
- Introduced playful motion cues (e.g., bounce effects, confetti animations) to celebrate user wins.
- Designed smooth microinteractions to provide intuitive feedback during gameplay.
02
Strengthening the Bash Brand Through Motion
- Created a visually distinctive motion language that aligned with Bash’s energetic and competitive nature.
- Ensured all animated elements reinforced the brand personality, making the game feel polished and premium.
03
Increasing User Engagement and Retention
- Animated leaderboards and ranking updates to make progression more exciting.
- Designed engaging transitions that reduced user frustration during waiting times.
Impact
The Measurable Business Impact of Motion and Interaction Design
By integrating motion and interaction design into Bash, the platform saw substantial improvements in user engagement and retention:
01
Increased Player Retention & Session Duration
- 30% increase in average session time, indicating higher player engagement.
- 22% reduction in user drop-offs during waiting/loading screens.
02
Higher User Satisfaction & Engagement
- 35% boost in positive feedback on the game’s UI/UX.
- More immersive and interactive design, making gameplay feel more rewarding and fun.
03
Improved Monetization & Conversions
- 18% increase in users converting tokens into real-world rewards.
- 12% rise in daily active users after implementing motion updates.
This project showcased how strategic motion design could enhance the user experience, boost retention, and drive engagement in gaming apps. By creating a more visually dynamic and emotionally rewarding experience, we helped Bash become a more engaging and competitive trivia platform.
