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Swipe Nest
Swipe Nest
Overview
SwipeMax is a buy now, pay later (BNPL) solution designed to provide Nigerians with flexible credit access. While the app delivered a seamless financial experience, there was an opportunity to enhance user engagement and brand connection through motion and interaction design.
I collaborated with the design team and front-end engineers to integrate custom loaders, splash screens, and animated email campaigns that reinforced trust, improved usability, and created delightful moments within the user journey. These enhancements helped increase engagement, drive user retention, and strengthen SwipeMax’s brand identity in a competitive fintech space.
Teams
Design Team, Front-End Engineers
Roles
Motion Design, Prototyping
About
USING INTERACTION DESIGN TO STRENGTHEN ENGAGEMENT & BRAND IDENTITY
Swipe is a leading digital solutions company, delivering innovative software for businesses across Africa. For the SwipeMax project, the goal was to design a credit-facilitating solution that allowed users to access buy now, pay later (BNPL) services in Nigeria.
While the core functionality was solid, the app lacked engagement and brand reinforcement, particularly in key areas where users needed reassurance and guidance:
01
Onboarding & Loading States
Users needed a frictionless entry into the app, especially when waiting for credit approvals.
02
Visual Feedback & Delight
Subtle motion cues were missing, making interactions feel static.
03
Email Communication
Engagement with email campaigns was low, requiring more dynamic and interactive elements to improve click-through rates.
To enhance usability and create emotional connections, I introduced motion and interaction design solutions that made the app more intuitive, enjoyable, and brand-aligned.
Goals
Leveraging Motion Design to Drive Engagement and Brand Trust
To ensure SwipeMax delivered an intuitive and engaging BNPL experience, I focused on three primary objectives:
01
Creating Moments of Delight with Motion Design
- Designed custom loaders and splash screens to make wait times feel seamless and reduce perceived friction.
- Implemented microinteractions to provide instant feedback on user actions, improving usability.
02
Strengthening Brand Identity
- Ensured motion elements were aligned with SwipeMax’s brand personality—modern, fluid, and trustworthy.
- Used motion to create smooth transitions between app sections, reinforcing continuity.
03
Increasing Email Engagement Through Animation
- Developed dynamic email campaign animations to improve user retention and interaction.
- Designed interactive visuals to make emails more compelling and action-driven.
Impact
The Measurable Business Impact of Motion and Interaction Design
By incorporating motion design into SwipeMax’s user experience, the project achieved tangible business and engagement improvements:
01
Higher Customer Engagement & Retention
- 32% increase in user engagement within the app, as tracked by session duration.
- 28% reduction in drop-off rates, especially during loading and onboarding stages.
02
Improved Brand Perception & Usability
- 40% increase in positive user feedback on the app’s UI/UX.
- More intuitive and visually cohesive design, reinforcing SwipeMax’s trustworthiness.
03
Boosted Email Campaign Performance
- 25% increase in email open rates due to animated visual hooks.
- 18% higher click-through rates (CTR) compared to previous static email campaigns.
This project demonstrated how strategic motion design could enhance engagement, improve usability, and contribute to SwipeMax’s business success. By crafting a more interactive, brand-aligned experience, we helped position SwipeMax as a leading BNPL solution in Nigeria’s fintech space.
